Every brainstorming meeting you ever attend will require the same few things from attendees:
1. Focus/Attention-to-detail while taking in volumes of information.
2. The social and creative capacity to have a productive discussion and throw ideas at the wall until they stick.
3. The agile mind required for creative problem-solving.
You and your co-workers might brainstorm until you're stuck. That's where any one of these toys - or an assortment of them - come into play.
Creative play diverts your conscious mind from the task at hand in favor of a more immediate challenge (ahem, our products). Meanwhile, your subconscious mind solves the initial challenge.